A BUSINESS THAT ISN’T GROWING, IS DYING. HANSEN CAPITAL INVESTMENTS (HCI) SPECIALIZES IN WORKING WITH BUSINESSES TO IDENTIFY EXECUTIONAL CONSTRAINTS, REMOVE IMPEDIMENTS AND CREATE POWERFUL CATALYSTS THAT WILL GENERATE SUSTAINABLE GROWTH AND PROFITABILITY.
WE’RE NOT CONSULTANTS WHO GET INTO YOUR BUSINESS SHALLOWLY AND MAINTAIN A DISTANCE. WE DIVE IN DEEPLY AND REMAIN UNTIL OUR JOB IS DONE. WE ARE NOT VENTURE CAPITALISTS, WHO PREFER TO MITIGATE RISK TO ENSURE SHORT-TERM MONETARY GAIN. WE ARE PARTNERS WHO OFFER A VISION OF SUCCESS, REGARDLESS OF THE DIFFICULTY OF THE CHALLENGE. WE PROVIDE THE IMPETUS FOR COMPANIES ON THE VERGE OF GROWTH TO UNLEASH THE FULL POWER OF THEIR POTENTIAL – EVEN IF IT MEANS BURSTNG A DAM TO CREATE A FLOOD OF OPPORTUNITY.
HCI Is A Resource That Supports Ceos And Upper Management In A Transformative Process That Begins With An All-cards-on-the-table Assessment Of Current Conditions. This Discovery Process Sets The Determinants And Agenda To Re-ignite Growth From Stagnation. It’s A Partnership Of Coordinated Thinking And Action, Whereby HCI Is As Immersed In Overseeing And Implementing Key Executional Pieces Of The Strategy As Our Clients. Dynamic Change Only Comes From Dynamic Management.
IT’S VERY COMMON FOR MANAGEMENT, WITH LIMITED OBJECTIVITY AND A NEARSIGHTED VIEW OF DAY-TO-DAY OPERATIONS, TO RECOGNIZE TRUE PERFORMANCE OBSTACLES. OFTEN, WHAT’S IDENTIFIED AS “THE PROBLEM” IS REALLY JUST A SYMPTOM OF MUCH BIGGER ISSUES. HCI HAS THE NECESSARY EXPERIENCE AND DETACHMENT TO SEE THINGS MORE CLEARLY. ALSO, WITH MANY YEARS INVESTED IN ACTIVELY RUNNING HIGH-PERFORMANCE COMPANIES IN A VARIETY OF INDUSTRIES, THE HCI TEAM HAS ALREADY ENCOUNTERED MOST OF THE PROBLEMS MANAGEMENT WILL FACE. WE’VE BEEN THERE, AND WE KNOW WHAT STRATEGIES WILL DELIVER THE BEST RESULTS.
IN KEEPING WITH HCI’S PHILOSOPHY OF COMPREHENSIVE COMMITMENT TO OUR CLIENT’S GOALS, WE ARE OFTEN MORE THAN WILLING TO PUT OUR MONEY WHERE OUR EXPERTISE AND EFFORT IS. BY MUTUAL AGREEMENT, THIS MAY TAKE THE FORM OF A DIRECT CAPITAL INFUSION, OR IT MAY BE A PASSIVE, CARRIED-INTEREST INVESTMENT. WE ALSO HAVE ACCESS TO PRIVATE EQUITY AND CAPITAL MARKETS IF A MORE SUBSTANTIAL INVESTMENT IS REQUIRED. BUT USE OF MONEY ALONE, WITHOUT THE RIGHT STRATEGIES IN PLACE, IS AN ILL-CONCEIVED PLAN AND AN INEVITABLE WASTE.
BELOW ARE A FEW OF THE INDUSTRY SEGMENTS IN WHICH HCI HAS SIGNIFICANT EXPERTISE, ALONG WITH HAVING DIRECT OPERATIONAL AND STRATEGIC INVOLVEMENT NOW OR IN THE PAST.
EVERY COMPANY’S STORY AND CIRCUMSTANCES ARE DIFFERENT, BUT THEY DO HAVE ONE THING IN COMMON. EACH STORY HAS TO DO WITH GROWTH THAT IN MOST CASES STILL CONTINUES. IF YOU’D LIKE TO HEAR MORE DETAILS, SIMPLY CONTACT US. WE’LL BE HAPPY TO DISCUSS OUR CLIENT’S SUCCESSES, AND MORE IMPORTANTLY, WAYS THAT WE MIGHT BE ABLE TO ASSIST YOU, WHETHER YOU WANT TO EVOLVE YOUR BUSINESS, CREATE A NEW SPARK, EXPAND AND FULFILL YOUR GROWTH POTENTIAL, OR PLAN FOR AN END GOAL OF EXITING WITH EQUITY.
Pressing need to transition from a restrictive, entrepreneurial mindset to a growth phase. Required confronting and overhauling established processes and entrenched sales strategies, which were falling well short of expectations.
After a critical, in-depth assesssment, we repurposed team members to create momentum and develop a winning feeling. Marketing and advertising needed a repositioning with more coordination between agencies, including social media and interactive. This, coupled with new and exciting ideas, plus new, highly targeted products to capture previously untouchable market segments, set the stage for growth. Through our strategic planning process, we helped create structure and accountabilities from which the client team could chart their own success and sustain results long after our departure.
The company is experiencing a sense of re-birth. Sales have exploded with new products leading the way. Changes to the team, both in assignments and new players, have rejuvenated the players and the future is now exceptionally bright.
A tech start up with an explosive platform technology in the payments space was doing everything right, except growing its sales. There was an extraordinary cash burn rate threatening the company’s existence.
We started with extensive whiteboard sessions with management and investors. We changed the positioning from an operating company to a developer of platform software that would allow a large strategic player to use it to execute their strategic plan. Focusing on areas in which the client excelled, developing game changing technology solutions, and providing solutions to companies in much better position to use them to change their retail world, made us a partner to their efforts and allowed customers to buy from our client versus compete with them.
In less than six months, we were able to demonstrate the effectiveness of the product and pique the interest of the world’s largest competitors in retail. After three months of focused effort, we attracted purchase offers from two large companies and sold to one of them generating a purchase price of nearly five times invested capital. All employees were retained and the team continues on under a new company umbrella, fulfilling the mission they had set for themselves.
An early stage company with game changing technology found itself unable to gain traction in its market. Losses were piling up and cash flow was becoming an issue. The business was at a crossroads.
After significant review, we repositioned the client’s key product from a novel device to a powerful solution for its trading partners. Then we created a phased approach to commercialization encompassing the essential phases of awareness, engagement, trial and purchase. We used industry influencers and high profile events to drive opportunities with strategic players. Redesigning distribution was also critical to gain scale to optimize throughput.
The product has gone from virtually unknown to new technology darling in less than six months. The client company has registered its first two profitable months ever with positive cash flow and no sign of retreating. The company has drawn strategic interest from OE’s and other traditional suppliers to the industry, paving the way for investment or an ultimate liquidity event.
HCI IS LED BY GEORGE HANSEN, A HIGHLY EXPERIENCED CEO, ACCOMPLISHED BUSINESSMAN, MANAGEMENT ADVISOR, GROWTH STRATEGIST, STARTUP SAGE, TURNAROUND EXPERT, BOARD MEMBER AND COLLEGE PROFESSOR. DEPENDING UPON THE NEEDS OF THE CLIENT, GEORGE SWIFTLY ASSEMBLES A SKILLED TEAM OF PROVEN, C-LEVEL PROFESSIONALS OF VARIOUS DISCIPLINES, DRAWING ON THEIR SPECIALIZED TALENTS TO FIND SOLUTIONS THAT CAN OVERCOME BARRIERS TO GROWTH.
IN THIS WAY, CLIENTS ONLY PAY FOR THE EXPERTISE THAT’S NEEDED.
Mr. Hansen has more than 30 years experience managing businesses in multiple industries in both North America and Europe. He is a leading expert in business growth strategies and has an instinctual ability to assess complex business situations and pinpoint opportunities, as well as outline ways to capitalize on them. He knows what it takes to create a high-performing company, because he has done it numerous times before.
LEAWOOD, KS 66211